Wendy Arnott
VP, Customer Experience & Innovation
TD Bank Group
Based in Toronto at TD Bank Group’s worldwide headquarters, Wendy leads digital marketing and social media. In July of 2014, Wendy was named one of the top 25 social business leaders in the world by The Economist.
TD Bank Group is a social business, inside and out. Inside, 85,000 North American...more
Speaking at: Luncheon Roundtables
Mark Childs
Chief Marketing Officer
Samsung Canada
An inspiring Marketer whose foresight and passion for breakthrough innovation and business growth, Mark has a proven track record of building vital brands that resonate with consumers most recently contributing to the Samsung brand rise to No. 7 brand in Canada.
As Samsung Electronic Canada Inc.’s Chief Marketing Officer, Mark leads...more
Speaking at: Samsung: Creating connections through branded content; Luncheon Roundtables
Cathy Collier
CEO
OMD Toronto
Collier believes that ideas are fast becoming the last sustainable source of competitive advantage, so she has focused on driving innovation and new solutions at OMD. Her efforts have been recognized –OMD was namedstrategy’s Media Agency of the Year for the second straight year.
Collier’s industry contributions include a role on...more
Speaking at: Opening Remarks; Best In Show
Lise Cote
GM Consumer and SMB Marketing
Canada Post Corporation
Speaking at: CBC/Radio-Canada: The new brand content upfronts
Denise Darroch
Brand Manager, U by Kotex®
Kimberly Clark Canada Inc
With more than nine years of brand, brand content and shopper marketing experience, Darroch is currently brand manager for U by Kotex at Kimberly-Clark Canada. She is responsible for the development and oversight of marketing approaches and strategies to drive innovative and integrated messaging for the U by Kotex brand....more
Speaking at: Consumer crack, marketers’ dream
Jennifer Dettman
Executive Director, Unscripted Content
Canadian Broadcasting Corporation
Speaking at: CBC/Radio-Canada: The new brand content upfronts
Sean Fernie
Director of Online Product and Content
Shaw Media Inc.
Speaking at: Shaw Media: The new brand content upfronts
Gian Fulgoni
Co-Founder & Executive Chairman Emeritus
Comscore, Inc.
Fulgoni launched comScore in 1999, and for the past 15 years has been one of the most sought after
experts in metrics and market research. comScore is at the forefront of measuring what people do as
they navigate the digital world - and turning that information into insights and actions for clients...more
Speaking at: OPENING KEYNOTE: What’s new in digital branded content and unmasking the mystery of metrics; Luncheon Roundtables
Yvonne Gibson
Director of Marketing & Digital Communications
General Electric Canada
Yvonne Gibson is GE Canada's Director of Marketing and Digital Communications.
Yvonne develops B2B communications strategies that build GE’s brand and engagement with customers and external stakeholders across its key businesses. This encompasses GE Canada’s digital and social media, brand programs, advertising and customer activations.
In 2011, Yvonne introduced GE Canada’s 1st...more
Speaking at: The Globe and Mail: The new brand content upfronts
Jordan Gracey
Sr Manager Digital Marketing
Volkswagen Canada Inc
As Manager, Digital Marketing for Volkswagen Canada, content is a significant portion of Jordan Gracey’s day-to-day focus and in the holistic digital marketing strategy for the brand.
Volkswagen believe that content and connected content experiences are King when looking to build connections with consumers or prospective consumers online.
Gracey’s experience with planning,...more
Speaking at: Consumer crack, marketers’ dream
Rick Hamann
SVP, Content
The Onion
Hamann first joined The Onion in March 2014 as SVP/head of Onion Labs, the creative services branded entertainment division. As head of Labs, Hamann led the successful build of the full-service agency within the walls of the Onion, combining the best comedy writers and marketing talent to create advertising content...more
Speaking at: Targeting millennial’s funny bones (and their wallets); Luncheon Roundtables
Veronica Holmes
Digital Consultant
ZenithOptimedia
Holmes is responsible for building Zenith’s digital capabilities and guiding the strategic direction for clients’ engaging content and online communications plans. ZenithOptimedia is fortunate to work with some of Canada’s best organizations, including The Home Depot, Air Miles, Ontario Government, Hewlett-Packard and more. Prior to joining ZenithOptimedia, Holmes held a...more
Speaking at: Best In Show
Barry Krause
Founder, CEO
Suite, The LiveLab Company
Krause’s Suite Partners Inc, created the award winning LiveLab content platform enabling brands to become their own media channels. Suite swept the 2013 EMMY Awards Interactive Category, earned the 2012 SXSW Digital Innovation Award and the 2011 CES Experiential Innovation Award.
Krause was named an Industry Innovator byAdvertising Age. He was...more
Speaking at: Best In Show
Paul Lafrance
Host, Custom Built and Disaster Decks
Speaking at: Shaw Media: The new brand content upfronts
Robert Lambrechts
Head of Development at POD Entertainment
Pereira & O'Dell
Robert Lambrechts, Head of Development at POD Entertainment, is an award-winning writer who is currently working on Intel’s fourth blockbuster social film titled What Lives Inside starring Colin Hanks, Academy Award-winner J.K. Simmons and directed by Robert Stromberg (Maleficent, Avatar). He is also partnering with Brian Grazer and Ron Howard’s...more
Speaking at: Going Inside; Luncheon Roundtables
Yuri Machado
Senior Vice President, Integrated Advertising Sales & Strategy
Postmedia Network Inc.
Yuri Machado is the Senior Vice President, Integrated Advertising Sales and Strategy at Postmedia. His 15+ year career in the advertising industry started in media planning. He worked at Genesis Media, MBS and DDB Needham. In the mid 90’s, Yuri wanted to learn the ‘other side of the business’ starting...more
Speaking at: Postmedia Network: The new brand content upfronts
Gaye McDonald
Director of Content Marketing
CBC Media Solutions
Speaking at: CBC/Radio-Canada: The new brand content upfronts
Matthew McKenzie
Executive Producer – Information and Content Experiences
Microsoft Canada
Matthew McKenzie is a numbers guy. Take the 50 per cent of online Canadians reached by MSN Canada, and then 10 billion page views it generates each year. Matthew likes those numbers a lot – but he wants to make them bigger.
As the Executive Producer of Microsoft Canada, Matthew is...more
Speaking at: Microsoft Advertising: The new brand content upfronts
Barb McKergow
SVP Advertising
Shaw Media Inc.
Speaking at: Shaw Media: The new brand content upfronts
Emily Morgan
Executive Producer National Productions
Shaw Media Inc.
Speaking at: Shaw Media: The new brand content upfronts
Steven Pitkanen
Senior Manager, Content Marketing
CBC Media Solutions
Speaking at: CBC/Radio-Canada: The new brand content upfronts
Teena Poirier
Director Custom Content Group
The Globe and Mail
Poirier has more than 30 years experience in sales and marketing, much of which has focused on custom publishing and partnership marketing. After beginning her career at the Globe and Mail, Poirier accepted a VP marketing and business development role with a custom publishing marketing agency, where she led an...more
Stephen Sonnenfeld
Vice President, Advertising & Brand Integration
Thomson Reuters Corporation
Stephen is the Vice President, Advertising & Brand Integration at Thomson Reuters, leading the strategic development and creative execution of global marketing communications and branding activities.
A veteran advertising agency executive, prior to joining Thomson Reuters, Stephen held various management positions over a span of 25 years at Havas, Ogilvy, JWT...more
Speaking at: The Globe and Mail: The new brand content upfronts
Sean Stanleigh
Head of Globe Content Studio
The Globe and Mail
Sean Stanleigh is Managing Editor, The Globe Content Studio at The Globe and Mail. His role encompasses all forms of content, including editorial, custom and native. He has an extensive background in journalism as an editor in a variety of disciplines, including national, foreign and local news. Sean also volunteers...more
Speaking at: The Globe and Mail: The new brand content upfronts
Randy Stein
Partner, Creative Director
Grip Limited
Stein was behind the first ever feature film created by a brand – Kokanee’s “The Movie Out Here,” which has been recognized internationally as a groundbreaking piece of branded content. In 2014, he had the honour of judging the Branded Content and Entertainment category for the Cannes Lions International Festival...more
Speaking at: Opening Remarks; Consumer crack, marketers’ dream; Best In Show
Tony Vlismas
Head of Marketing
Polar Mobile
Tony comes to this world with a unique focus on bringing order to chaos. His distinctive background is a blend of creative, technical, and strategy. He is extremely insightful and well-versed in the latest technologies and trends, able to plan and complement brand initiatives with smart strategy.
At Polar, Tony leads...more
Speaking at: The Globe and Mail: The new brand content upfronts
Scott White
Vice President, Content Strategy & Business Development
Postmedia Network Inc.
Scott White is Vice President of Content Strategy and Business Development for Postmedia Network Inc. He is responsible for the development of Postmedia’s native advertising content. Prior to joining Postmedia, White was Editor-in-Chief of The Canadian Press for 15 years, during which he oversaw the transformation of the news agency...more
Speaking at: Postmedia Network: The new brand content upfronts
Kaaren Whitney-Vernon
Founder Happy Hive
Shift2
Speaking at: Shaw Media: The new brand content upfronts
Anna Yorke
Managing Director, Newcast WW
ZenithOptimedia
Newcast is a specialist content agency, providing brands with content creation, production, partnership, publishing and management services, as well as advising them on content and social strategies. Anna founded the Worldwide team based in London in 2009 and has since assisted in the roll out of specialised content services to...more
Speaking at: Luncheon Roundtables; Planning and partnerships: Who are the new creatives?
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