Samsung: Creating connections through branded content

Wednesday, March 25, 2015
11:10 AM - 11:40 AM
Arcadian Court

Mark Childs, Samsung Canada CMO, has been busy lately.  There has been increasing buzz on the brand over the past few years due to the innovative content plays that are driving the brand momentum.  Childs will take us behind the scenes on some of Samsung’s mainstream and millennial-grabbing programs, and how the dual strategy has helped them form an authentic connection with their fanbase and future consumers. 


Mark Childs
Chief Marketing Officer
Samsung Canada

Founding Partners

Presenting Partner

Creative Partners

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