OPENING KEYNOTE: What’s new in digital branded content and unmasking the mystery of metrics

Wednesday, March 25, 2015
9:05 AM - 9:45 AM
Arcadian Court

The big influencer in digital branded content is video. So, Gian Fulgoni, co-founder of comScore, digs into the traits of the mobile omnivore - consuming digital content anywhere, any time - and shares how to make sure your brand’s content is not part of the 50% of digital ads that never get an audience.  

Fulgoni unmasks the mystery of the metrics: forget the click, measure how your content changes attitudes and behaviour.


Gian Fulgoni
Co-Founder & Executive Chairman Emeritus
Comscore, Inc.

Founding Partners

Presenting Partner

Creative Partners

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