Co-Founder & Executive Chairman Emeritus
Fulgoni launched comScore in 1999, and for the past 15 years has been one of the most sought after
experts in metrics and market research. comScore is at the forefront of measuring what people do as
they navigate the digital world - and turning that information into insights and actions for clients to
maximize the value of their branded content and digital investments.
The company’s services encompass syndicated and custom solutions in the measurement of online audiences, e-commerce, advertising, search, video, mobile and TV viewing. comScore also offers an extensive portfolio of digital services for web analytics, cross-platform media planning and analysis, campaign delivery validation and advertising effectiveness measurement.
Fulgoni also knows about researching consumer behaviour. From 1981 to 1998, he was president/CEO of Information Resources (IRI), the global supplier of retail POS scanner information and analytics to the CPG industry, where he grew the company from a start-up to a market value of $1.4 billion. In 1996, Advertising Age named IRI the largest U.S. market research company.
Fulgoni is a popular speaker at conferences worldwide and has appeared on CNN, NBC News, ABC News, CBS News, CNBC, FOX Business News, Bloomberg TV and the PBS Nightly Business Report.
Educated in the U.K., Fulgoni holds a B.Sc. in physics and an MA in marketing. In 2012, he was awarded an honorary fellowship by the University of Glamorgan in Wales in recognition of his entrepreneurial skills and achievements in market research and in 2014, he received a Lifetime Achievement Award from the U.S. Advertising Research Foundation.
Speaking at: OPENING KEYNOTE: What’s new in digital branded content and unmasking the mystery of metrics; Luncheon Roundtables