Luncheon Roundtables

Wednesday, March 25, 2015
12:30 PM - 1:15 PM

Please sign up on site for a Luncheon Roundtable taking place on the Mezzanine level for a more intimate discussion with an expert on a specific aspect of branded content.

Wendy Arnott
Join Wendy Arnott to learn how TD rewards customers with its branded content programs #TDThanksYou Automated Thanking Machine and “Make Today Matter”. #TDThanksYou not only achieved unprecedented results with over 20 million Youtube views, it also highlighted the bank's core values in a way that resonated with consumers as being uniquely TD.

Mark Childs
Join Mark for a bite and chat on the evolving role of technology in branded content. A discussion on the unique position that Samsung has in the marcomm space – a purveyor of media in a device, as well device itself.

Gian Fulgoni
Join Gian Fulgoni as he shares valuable insights on the metrics that help improve the creation and effectiveness of your digital content.

Rick Hamann
Sit down with Rick Hamann for his take on using humour to break through the clutter and reach the most marketed to audience in the history of the world: Millennials.

Robert Lambrechts
Robert Lambrechts discusses the balancing act between the brand needs and the audience’s demand to be entertained.

Anna Yorke
How can you utilise data to deliver a risk minimised content strategy?  Anna Yorke leads a roundtable discussion about how brands can ensure their content production and distribution budgets work harder. 



Wendy Arnott
VP, Customer Experience & Innovation
TD Bank Group

Mark Childs
Chief Marketing Officer
Samsung Canada

Gian Fulgoni
Co-Founder & Executive Chairman Emeritus
Comscore, Inc.

Rick Hamann
SVP, Content
The Onion

Robert Lambrechts
Head of Development at POD Entertainment
Pereira & O'Dell

Anna Yorke
Managing Director, Newcast WW

Founding Partners

Presenting Partner

Creative Partners

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