Wednesday, March 25, 2015
12:30 PM - 1:15 PM
Please sign up on site for a Luncheon Roundtable taking place on the Mezzanine level for a more intimate discussion with an expert on a specific aspect of branded content.
Join Wendy Arnott to learn how TD rewards customers with its branded content programs #TDThanksYou Automated Thanking Machine and “Make Today Matter”. #TDThanksYou not only achieved unprecedented results with over 20 million Youtube views, it also highlighted the bank's core values in a way that resonated with consumers as being uniquely TD.
Join Mark for a bite and chat on the evolving role of technology in branded content. A discussion on the unique position that Samsung has in the marcomm space – a purveyor of media in a device, as well device itself.
Join Gian Fulgoni as he shares valuable insights on the metrics that help improve the creation and effectiveness of your digital content.
Sit down with Rick Hamann for his take on using humour to break through the clutter and reach the most marketed to audience in the history of the world: Millennials.
Robert Lambrechts discusses the balancing act between the brand needs and the audience’s demand to be entertained.
How can you utilise data to deliver a risk minimised content strategy? Anna Yorke leads a roundtable discussion about how brands can ensure their content production and distribution budgets work harder.
VP, Customer Experience & Innovation
TD Bank Group
Chief Marketing Officer
Co-Founder & Executive Chairman Emeritus
Head of Development at POD Entertainment
Pereira & O'Dell
Managing Director, Newcast WW