Anna Yorke

Managing Director, Newcast WW

ZenithOptimedia

Newcast is a specialist content agency, providing brands with content creation, production, partnership, publishing and management services, as well as advising them on content and social strategies.  Anna founded the Worldwide team based in London in 2009 and has since assisted in the roll out of specialised content services to more than 23 markets, As part of global media agency ZenithOptimedia Group, Newcast delivers global content solutions and strategies for a large range of multi-market clients, including Lexus, Oracle, SCA and Nestlé. 

With over 10 years of experience in the world of non-traditional advertising, Anna has worked across a broad range of client categories. Anna now specialises in working with large multi-national clients to help them address the various challenges they face as consumer’s increasingly move their lives online and the impact this has on how marketing functions have to evolve to match changing behaviours.  She also leads the development of new content consultancy 'products', such as VideoLab, a proprietary video strategy partnership with YouTube.

Speaking at: Luncheon Roundtables; Planning and partnerships: Who are the new creatives?