Yuri Machado

Senior Vice President, Integrated Advertising Sales & Strategy

Postmedia Network Inc.

Yuri Machado is the Senior Vice President, Integrated Advertising Sales and Strategy at Postmedia. His 15+ year career in the advertising industry started in media planning. He worked at Genesis Media, MBS and DDB Needham. In the mid 90’s, Yuri wanted to learn the ‘other side of the business’ starting his sales career with Financial Post Magazine. He also spent time at Yahoo Canada and Rogers diversifying his experience in selling different products to different sectors. His introduction to creating programs on the web sparked the entrepreneurial spirit that was always driving his success. In 2004, Yuri made his way back to the National Post where he managed sales for the business magazine and national newspaper as well as business development—eventually taking on the role of VP Advertising, National Post. With his passion for media and creating business strategies, Yuri was given the opportunity to develop a custom solutions group, at first for National Post, and then expanding to include all Postmedia brands. He is now focusing his thinking on innovative solutions for Postmedia around content, measurement & community.

Speaking at: Postmedia Network: The new brand content upfronts