Postmedia Network: The new brand content upfronts

Wednesday, March 25, 2015
11:50 AM - 12:20 PM
Loft 4/5

Native Advertising is sweeping the content marketing world. As brands, agencies and media companies move from traditional advertising methods to native campaigns, there are two key words that should be part of any successful strategy: Transparency and Authenticity.

Yuri Machado and Scott White will explain why transparency in native campaigns builds trust with the audience and maintains integrity for brands and publishers and how authenticity in execution can drive consumer engagement to unprecedented heights.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email:

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.


Yuri Machado
Senior Vice President, Integrated Advertising Sales & Strategy
Postmedia Network Inc.

Scott White
Vice President, Content Strategy & Business Development
Postmedia Network Inc.

Founding Partners

Presenting Partner

Creative Partners

™ BCON EXPO is a trademark of Brunico Communications Ltd.
™ BCON EXPO title, tagline and logo are trademarks of, and the event is produced by, Brunico Communications Ltd.
View our privacy policy: