Microsoft Advertising: The new brand content upfronts

Wednesday, March 25, 2015
11:50 AM - 12:20 PM
Loft 1/2

The Fine Art of Content Curating

Being a content creator wasn’t in our DNA. Microsoft was built on partnerships so we made a similar shift with MSN. Through strong partnerships with the top publishers in Canada and Globally, we have developed a platform that meets consumer demands for engaging, quality curated content that is personalized, relevant, and timely… across devices.

During this session, MSN Canada’s Executive Producer, Matthew McKenzie, will showcase the strategy behind moving from content creating to contentcuratingand the many opportunities MSN provides for aligning your brand with the right experiences, at the right time.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email:

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.


Matthew McKenzie
Executive Producer – Information and Content Experiences
Microsoft Canada

Founding Partners

Presenting Partner

Creative Partners

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