Director of Marketing & Digital Communications
General Electric Canada
Yvonne Gibson is GE Canada's Director of Marketing and Digital Communications.
Yvonne develops B2B communications strategies that build GE’s brand and engagement with customers and external stakeholders across its key businesses. This encompasses GE Canada’s digital and social media, brand programs, advertising and customer activations.
In 2011, Yvonne introduced GE Canada’s 1st national advertising campaign and in 2013, launched two of Canada’s first B2B sponsored content hubs with The Globe and Mail and National Post. In 2014, GE Canada was the inaugural native advertising partner with the Globe and Mail.
Yvonne joined GE from CIBC, where she managed strategic, employee and executive communications in various departments of the bank. Prior to CIBC, Yvonne directed communications for Canadian IT giant, CGI.
Speaking at: The Globe and Mail: The new brand content upfronts