The Globe and Mail: The new brand content upfronts

Wednesday, March 25, 2015
9:55 AM - 10:25 AM
Loft 1/2

Native advertising has quickly caught the attention and the imagination of global marketers who want to engage their target audience in meaningful and authentic ways.

There are many ways to use native, but what’s the best way for your brand?

The Globe and Mail will host a panel discussion with some of the leading minds in advertising strategy to offer points of view on the role of native in your advertising plan. They’ll share their experiences across countries and across platforms to deepen your thinking about ways to use native to build your brand.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email:

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.


Sean Stanleigh
Head of Globe Content Studio
The Globe and Mail


Yvonne Gibson
Director of Marketing & Digital Communications
General Electric Canada

Stephen Sonnenfeld
Vice President, Advertising & Brand Integration
Thomson Reuters Corporation

Tony Vlismas
Head of Marketing
Polar Mobile

Founding Partners

Presenting Partner

Creative Partners

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