Agenda - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon

Agenda

Tuesday, March 28

9:00 AM

Opening Remarks

9:10 AM

Between the Sheets of M Live: Real Time Marketing on Social

David Beebe takes a deep dive into the art and science of M Live - Marriott International's globally-located social media and real-time marketing command centers. In this keynote, David will share the story behind the M Live program, the strategy behind how data and technology come together to engage consumers in meaningful ways, and the ROI M Live delivers in winning the hearts, minds and wallets of the next generation of travelers. You'll leave this session understanding how content can create communities that drive commerce, with real-world examples and strategies to help take your social media and content efforts to the next level.


Featuring:


David Beebe
VP Global Creative and Content Marketing
Marriott International Inc

9:50 AM

Travel Time

Please use this time to select your next destination - publishers will be providing information regarding their new content platforms at Upfront Sessions throughout the day.

10:00 AM

Upfront 1

10:30 AM

Networking Break

10:45 AM

What's Next in Platform Selection?

What's the latest and greatest platform that your brand should be aware of in order to reach the best possible audience? What are brands learning from their experience in publishing their content on particular platforms? Speaker announcements coming soon!

11:20 AM

Travel Time

Please use this time to select your next destination - publishers will be providing information regarding their new content platforms at Upfront Sessions throughout the day.

11:30 AM

Upfront 2

12:00 PM

LUNCH BREAK

1:00 PM

The Hockey Day Play: How Branded Content Scores New Customers for Scotiabank

Heroes of Hockey Day in Canada is Scotiabank's first-ever serialized broadcast, digital, and social branded content series. With twenty 90-second episodes that air weekly on TV and online, Heroes features endearing kids, powerful stories about giving back to community, NHL superstar P.K. Subban and other hockey greats, and more.

But how effective has this content series been in elevating the Scotiabank brand among consumers, and generating sales for the bank? Christine Wilby and Justin Lipton from the Scotiabank Brand and Sponsorship teams, respectively, will give BCON Expo attendees an exclusive look at the Heroes of Hockey Day strategy, and how the bank optimized and grew the branded content program over three hockey seasons. 


Featuring:


Justin Lipton
Senior Manager, Hockey Sponsorships
Scotiabank

Christine Wilby
Senior Manager
Scotiabank

1:45 PM

Research Session

Speaker announcement coming soon!

2:20 PM

Travel Time

Please use this time to select your next destination - publishers will be providing information regarding their new content platforms at Upfront Sessions throughout the day.

2:30 PM

Upfront 3

3:00 PM

Networking Break

3:15 PM

The Millennial Movement - How BMO Delivers Branded Content to a New Demographic

With the launch of Vice Money, a new vertical within the Vice network, BMO forged an exclusive partnership and became the sole provider of financially-focused branded content for the media property's largely millennial audience. It wasn't an easy task, and in fact signaled a monumental shift in the way BMO marketed its services, and introduced a new target demographic for the bank. As one of the primary voices advocating for the launch of the BMO Vice Money project, Michael Letsche will take the audience behind the scenes of this branded content program, discussing the ways in which the bank seeks to target millennials with content that is relevant and informative, and also delivers ROI.


Featuring:


Michael Letsche
Managing Director, Marketing
BMO Wealth Management

4:00 PM

Closing Session

Content announcement coming soon!

4:45 PM

Closing Remarks

5:00 PM

Cocktail Reception

Event Menu

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