Session
LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE)
Tuesday, March 28, 2017
12:30 PM - 1:30 PM
Several experts, including a few of our speakers, will be available for discussions over the lunch break. Please see our staff at the registration desk to sign up for a luncheon roundtable.
*Advance Sign-Up is Required
David Beebe
Behind the scenes of Marriott’s real-time marketing command centres
Justin Lipton
Sponsorship and branded content - the Scotiabank approach
Christine Wilby
Scotiabank’s brand building - the impact of the Heroes of Hockey Day
Sean Buckley
So, you wanna create branded content? A producer’s perspective
Michael Letsche
Culture shift - how BMO changed course in its search for millennials
Heather Loosemore
The case for branded content – a retailer’s perspective
Tom Curtis
What’s the next chapter of your brand story?
Serena Tam
Beyond influencers: A deeper dive into Clorox Canada’s branded content
Featuring:
David Beebe
Founder, CEO
Marriott International Inc
Sean Buckley
CEO
Buck Productions
Heather Cameron
Head of Brand and Creative
Walmart Canada
Tom Curtis
Managing Partner, Head of MediaCom Beyond Advertising UK
MediaCom
Michael Letsche
VP Marketing, TD Wealth, Personal Saving and Investing
BMO Wealth Management
Justin Lipton
Senior Manager, Hockey Sponsorships
Scotiabank
Serena Tam
Digital Marketing Manager
The Clorox Company of Canada
Christine Wilby
Senior Manager, Brand
Scotiabank