Speaker Christine Wilby
Senior Manager, Brand
After beginning her career in marketing research and data at Nielsen, Christine leveraged this expertise and joined the agency world. She continued her pursuit of great creative ideas that delivered business results. Upon transitioning to the client side of the industry, first with BMO, she soon combined a strategic approach with emotive storytelling at Scotiabank to build her great strengths in customer advocacy and branded content.
Christine was the lead client on Scotiabank'sHeroes of Hockey Dayprogram.
Speaking at: LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE); SESSION: The hockey day play-how branded content scores new customers for Scotiabank