Emma Eriksson is Vice President of Marketing at General Mills Canada. She’s leading the Cereal and Snacks businesses with iconic brands such as Cheerios, Nature Valley and Lucky Charms. She is also head of Consumer Insights for the Canadian Division. With more than 18 years of experience in various marketing and brand innovation roles at General Mills, she is a respected leader and marketer with a passion to put the consumer first. She has led successful campaigns such as Nature Valley’s “Rediscover the Joy of Nature” and Honey Nut Cheerios “Bring Back the Bees”. She was part of the General Mills team recognized as Marketing Magazine’s Marketer of the Year in 2014 and she was selected as one of Canadian Grocer’s Star Women in 2016. She also won the Canadian Marketing Association’s ”Best of the Best” award in 2016 for the Bring Back the Bees campaign.