Session - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon

Session

PANEL: Standing out in a sea of influencers

Tuesday, March 28, 2017
10:50 AM - 11:50 AM
Court


Influencer marketing is the phrase du jour, with brands both big and small clamouring for the latest and greatest audiences following influencers of all stripes. With so many in the mix, how does a brand use influencers as part of their content, and manage to stand out from the crowd? Our panel of brand experts will discuss their tried and true methods, based on their own robust influencer-based branded content efforts.



Moderating:


Bree Rody-Mantha
Reporter
Media in Canada


Featuring:


Emma Eriksson
VP Marketing
General Mills Canada

Andrew Oosterhuis
Global Marketing Director-Stella Artois
Labatt Breweries of Canada

Serena Tam
Digital Marketing Manager
The Clorox Company of Canada

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