Session

PANEL: Standing out in a sea of influencers

Tuesday, March 28, 2017
10:50 AM - 11:50 AM
Court

Influencer marketing is the phrase du jour, with brands both big and small clamouring for the latest and greatest audiences following influencers of all stripes. With so many in the mix, how does a brand use influencers as part of their content, and manage to stand out from the crowd? Our panel of brand experts will discuss their tried and true methods, based on their own robust influencer-based branded content efforts.