Speaker Harry Brisson - BCON EXPO 2016
October 29, 2016
Bram & Bluma Appel Salon

Speaker Harry Brisson

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Harry Brisson

Director, Nielsen Media Lab


Harry Brisson is Director of the Nielsen Media Lab, which uses experimental methodologies, controlled settings and direct behavioral measurement to evaluate consumer engagement with innovations in content and advertising.  His prior roles at Nielsen include television pilot testing, local media measurement, and corporate social responsibility.  His current areas of focus include branded content, multi-screen interactions and virtual reality.

Speaking at: Luncheon Roundtables; Essential Elements for Engaging Audiences

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