Speakers - BCON EXPO 2016
October 29, 2016
Bram & Bluma Appel Salon

Speakers

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Stephane Berube

Chief Marketing Officer

L'Oreal Canada Inc

Stéphane Bérubé has close to 20 years of experience in the beauty industry. After obtaining a Business Administration degree from Université Laval in Quebec in 1996, he started his career in Toronto in an international consumer goods company.

In 2002, he joined L’Oréal Canada as a Marketing Director for the Maybelline New York brand,...more

Speaking at: Original content is a beautiful thing


Harry Brisson

Director, Nielsen Media Lab

Nielsen

Harry Brisson is Director of the Nielsen Media Lab, which uses experimental methodologies, controlled settings and direct behavioral measurement to evaluate consumer engagement with innovations in content and advertising.  His prior roles at Nielsen include television pilot testing, local media measurement, and corporate social responsibility.  His current areas of focus...more

Speaking at: Essential Elements for Engaging Audiences; Luncheon Roundtables


Heather Cameron

Senior Manager, Brand Marketing Canada

Walmart Canada Corp.

Heather Loosemore leads Walmart Canada's creative, media investment and PR strategy as the Sr. Director of Marketing.  With over a decade of client, agency and network experience Loosemore has contributed to iconic brand identities such as Johnson & Johnson, Panasonic, RIM, HGTV, Food Network, Microsoft and Rogers.

Speaking at: Acing the branded content endurance test; Luncheon Roundtables


Joe Chidley

Executive Producer

Content Works

Joe provides our clients strategy development expertise and oversight of editorial and design. He has held senior editorial positions at some of Canada's leading publications, including Canadian Business (where he was editor-in-chief for 10 years), Maclean's magazine and the Financial Post, where he currently writes a twice-weekly column. Before joining...more

Speaking at: Postmedia Content Works Upfront: Building a Scalable Content Marketing Machine


Katrina Craigwell

Global Director, Marketing Innovation

GE

Katrina Craigwell is Director of Global Content & Programming at General Electric (GE). She is responsible for digital content strategy for GE in the U.S., as well as partnering with GE¹s digital teams globally. In her role she spearheads new programs at the intersection of technology and brand, including GE¹s...more

Speaking at: Closing Keynote: Building customer mindshare: GE’s branded content journey; Luncheon Roundtables


Darin Diehl

Director Content Marketing and Corporate Communications

Tangerine Bank

Darin Diehl leads the content strategy team at Tangerine Bank which oversees the bank’s content marketing hub Forward Thinking on the Tangerine.ca site. He also has accountabilities for social media and English and French language writing services. Prior to joining Tangerine in 2014, he spent five years at Sun Life...more

Speaking at: Postmedia Content Works Upfront: Building a Scalable Content Marketing Machine


Ekaterina Dobrokhotova

Director of Global Marketing

L'Oreal Canada Inc

Ekaterina has been part of the L’Oreal Group since 2011. In her current role, she is responsible for continuously sharing social media best practices, innovation, reporting and managing the Consumer Care Center. One of her key mandates is the launch of the L’Oréal Group’s very first Content Factory to produce...more

Speaking at: Luncheon Roundtables; Original content is a beautiful thing


Jason Doolan

Director of Marketing

General Mills Canada

Doolan has led the General Mills Cereal team for the last 10 years.  He has delivered transformational results, both in terms of business growth (driving over 5 points of share growth) but also in his contribution to marketing industry practice. Jason’s support of purpose-driven marketing has helped stimulate a new...more

Speaking at: Opening Remarks


Susan Krashinsky

Marketing and Advertising Reporter

The Globe and Mail

Susan Krashinsky covers advertising and marketing for the Globe, reporting on trends in how companies use different media to reach consumers.

Speaking at: The Globe and Mail Upfront: The confluence of data and journalism


Josh Merchant

CTO and Cofounder

Ampifii

Josh Merchant is a technology startup entrepreneur. Currently Josh is the CTO and Cofounder of Ampifii - a paid media planning and measurement tool for native advertising on social channels. Josh also co-founded Lymbix where he built and patented a sentiment and emotion technology. He also built a content analytics...more

Speaking at: Postmedia Content Works Upfront: Building a Scalable Content Marketing Machine


Joanna Milroy

Marketing Director

Kraft Heinz Company

After graduating from Queens University in 1996, Joanna Milroy moved to Toronto and started her marketing career agency side. Her first twelve years were focused on business-to-business communication (Mosaic), digital development (Livewire), corporate and consumer events and promotion (Armstrong Partnership). In 2008 Joanna left the agency world for Kraft Canada...more

Speaking at: Acing the branded content endurance test; Luncheon Roundtables


Jodi Peacock

SVP Business Director

Mediacom Canada

As Head of MediaCom Beyond Advertising, Jodi brings cross-platform branded content and experiential solutions to the agency’s full roster of clients.  Prior to MediaCom, Jodi held senior positions in Digital Content and Marketing at Astral Media and Metro News.  She started her career in independent production, giving her perspective from the...more

Speaking at: Opening Remarks


Robert Rose

Founder and CSO

Content Marketing Institute

Robert is in the business of helping marketers become stellar storytellers.

As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content marketing and customer experience strategies for large companies such as Oracle, The Bill And Melinda Gates Foundation, Allstate...more

Speaking at: Luncheon Roundtables; Opening Keynote: Next-gen ROI: how to measure the new content marketing


Katherine Scarrow

General Manager

The Globe and Mail

Katherine Scarrow is the digital content strategist for The Globe and Mail. In her role she plans and executes user experiences across all forms of content and platforms.

Speaking at: The Globe and Mail Upfront: The confluence of data and journalism


Michelle Stewart

Director, Marketing

RBC

In her role as Director of Brand Marketing at RBC, Michelle is passionate about finding new and innovative ways to connect audiences with the RBC brand in a rapidly changing landscape. Having been at RBC for five years, she has lead a number of large scale brand marketing initiatives in...more

Speaking at: From research to ROI: RBC's branded content strategy


Sonali Verma

Senior Editor, Audience Engagement

The Globe and Mail

Sonali Verma is the Globe and Mail's senior editor in charge of audience engagement, overseeing homepages as well as social media.

Speaking at: The Globe and Mail Upfront: The confluence of data and journalism


Kaaren Whitney-Vernon

SVP, Branded Entertainment

shift2

Kaaren Whitney-Vernon serves as CEO of millennial-focused digital agency shift2. A co-venture with leading production company Shaftesbury and its digital arm, Smokebomb Entertainment, shift2 works with brands to harness the power of video content on YouTube. shift2’s branded entertainment projects include two seasons of the hit YouTube series Carmilla, funded by...more

Speaking at: From research to ROI: RBC's branded content strategy


Cynthia Young

Head of Audience

The Globe and Mail

Cynthia Young is the head of audience at The Globe and Mail. Her mandate is to deliver a comprehensive strategy to support the growth and development of our audiences across the many platforms The Globe operates under.

Speaking at: The Globe and Mail Upfront: The confluence of data and journalism

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