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Essential Elements for Engaging Audiences
Tuesday, March 29, 2016
2:45 PM - 3:15 PM
Nielsen has built its brand on measuring the reach of traditional media products with North American audiences. But as consumers have changed, so too have the media strategies marketers use to reach them, leading Nielsen to develop a new breed of content measurement tools and solutions. Join Harry Brisson, director of lab research at Nielsen Content Solutions, as he guides BCON Expo through new research that uncovers the essential elements that enable content to resonate with audiences, based on research of over 4,000 pieces of content. He will also premiere new analysis comparing the effectiveness of over 100 pieces of branded content, examining and outlining best practices to better understand the relationship between great content and meaningful brand impact.
Director, Nielsen Media Lab