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Tuesday, March 29
| 8:00 AM | Registration Networking Breakfast |
| 9:00 AM | Opening Remarks |
| 9:10 AM | Opening Keynote: Next-gen ROI: how to measure... |
| 10:15 AM | The Globe and Mail Upfront: The confluence... |
| 10:45 AM | Networking Refreshment Break |
| 11:00 AM | From research to ROI: RBC's branded content... |
| 11:30 AM | Postmedia Content Works Upfront: Building a Scalable... |
| 12:00 PM | Lunch Luncheon Roundtables |
| 1:00 PM | Acing the branded content endurance test |
| 1:45 PM | Original content is a beautiful thing |
| 2:30 PM | Networking Refreshment Break |
| 2:45 PM | Essential Elements for Engaging Audiences |
| 3:15 PM | Closing Keynote: Building customer mindshare: GE’s branded... |
| 4:00 PM | Closing Remarks |
| 4:15 PM | Closing Cocktails |
