Session
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The Globe and Mail Upfront: The confluence of data and journalism
Tuesday, March 29, 2016
10:15 AM - 10:45 AM
Court
Whether you’re crafting a news story, measuring content performance or publishing on social platforms, data fluency is a required skill set in today’s digital workplace. This session is designed to arm you with a practical understanding of how The Globe and Mail’s newsroom leverages data to create and deliver compelling content to the right audiences at the right time in the right formats.
Moderating:
Katherine Scarrow
General Manager
The Globe and Mail
Featuring:
Susan Krashinsky
Marketing and Advertising Reporter
The Globe and Mail
Sonali Verma
Senior Editor, Audience Engagement
The Globe and Mail
Cynthia Young
Head of Audience
The Globe and Mail
