Session
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Luncheon Roundtables
Tuesday, March 29, 2016
12:00 PM - 1:00 PM
Please sign up on site for a Luncheon Roundtable for a more intimate discussion with an expert on a specific aspect of branded content.
Harry Brisson
What success metrics matter when evaluating branded video?
Katrina Craigwell
Dive into virtual reality with GE's Katrina Craigwell
Ekaterina Dobrokhotova, L'Oreal
Join Ekaterina Dobrokhotova from L'Oreal for an insider look behind content and influencers marketing
Heather Loosemore, Walmart
Walmart's Heather Loosemore discusses how to be creative by committee - satisfying stakeholders
without compromising the work
Joanna Milroy, Kraft
Join Joanna Milroy to learn how Kraft Heinz has successfully leveraged sponsorship marketing as a relevant way to connect consumers with brands through their award winning 10 year Kraft Hockeyville program.
Robert Rose, Content Marketing Institute
The Technology landscape and making sense of all the content marketing tech solutions
Featuring:
Harry Brisson
Director, Nielsen Media Lab
Nielsen
Heather Cameron
Head of Brand and Creative
Walmart Canada Corp.
Katrina Craigwell
Global Director, Marketing Innovation
GE
Ekaterina Dobrokhotova
VP, Marketing
L'Oreal Canada Inc
Joanna Milroy
Marketing Director
Kraft Heinz Company
Robert Rose
Founder and CSO
Content Marketing Institute