Ekaterina has been part of the L’Oreal Group since 2011. In her current role, she is responsible for continuously sharing social media best practices, innovation, reporting and managing the Consumer Care Center. One of her key mandates is the launch of the L’Oréal Group’s very first Content Factory to produce real-time, local, shareable content that drives business.
In this digital age, the role of consumer care is now more complex and more important than ever, therefore placing the consumer at the core of everything we do at L’Oréal Canada is a priority.
In addition to her business career, Ekaterina is a world-renowned professional magician who has appeared on several major TV networks and uploaded hundreds of magic videos on Youtube spanning over 3 million views.