Session - BCON EXPO 2016
October 29, 2016
Bram & Bluma Appel Salon

Session

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Original content is a beautiful thing

Tuesday, March 29, 2016
1:45 PM - 2:30 PM
Court


L’Oreal has long been an innovator in the branded content space, with work ranging from award-winning digital series to real-time red-carpet shows-on-the-go. No longer satisfied with waiting for the next trend, L’Oreal has created an in-house content studio tasked with seizing content opportunities as they happen. Hear from Stéphane Bérubé, CMO, L’Oreal Canada and Ekaterina Dobrokhotova, consumer engagement manager at L’Oréal Canada, about the company’s branded content journey and the learning that shaped its social media-driven strategy today.


Featuring:


Stephane Berube
Chief Marketing Officer
L'Oreal Canada Inc

Ekaterina Dobrokhotova
VP, Marketing
L'Oreal Canada Inc

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