Session
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Original content is a beautiful thing
Tuesday, March 29, 2016
1:45 PM - 2:30 PM
Court
L’Oreal has long been an innovator in the branded content space, with work ranging from award-winning digital series to real-time red-carpet shows-on-the-go. No longer satisfied with waiting for the next trend, L’Oreal has created an in-house content studio tasked with seizing content opportunities as they happen. Hear from Stéphane Bérubé, CMO, L’Oreal Canada and Ekaterina Dobrokhotova, consumer engagement manager at L’Oréal Canada, about the company’s branded content journey and the learning that shaped its social media-driven strategy today.
Featuring:
Stephane Berube
Chief Marketing Officer
L'Oreal Canada Inc
Ekaterina Dobrokhotova
VP, Marketing
L'Oreal Canada Inc