Speaker Stephane Berube - BCON EXPO 2016
October 29, 2016
Bram & Bluma Appel Salon

Speaker Stephane Berube

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Stephane Berube

Chief Marketing Officer

L'Oreal Canada Inc

Stéphane Bérubé has close to 20 years of experience in the beauty industry. After obtaining a Business Administration degree from Université Laval in Quebec in 1996, he started his career in Toronto in an international consumer goods company.

In 2002, he joined L’Oréal Canada as a Marketing Director for the Maybelline New York brand, where he contributed to the success of the brand’s partnership withStar Académie, which earned the team the “Marketer of the Year” award in 2003. He then moved on to become Brand Director for L’Oréal Paris in 2005 and became General Manager two years later. Amongst his various achievements, he initiated the brand’s successful partnership with theToronto International Film Festival(TIFF).

In 2013, Stéphane Bérubé was named General Manager of Media and Innovation for L’Oréal Canada. In this role, he oversaw L’Oréal Canada’s media investments and negotiations, as well as experimentations and large-scale corporate sponsorships. In his current role of Vice-president Chief Marketing Officer, he is now in charge of expanding e-commerce, remodelling the company’s consumer approach and strengthening its presence in the digital ecosystem.

Mr. Bérubé, who was ranked among the “Top 30 Under 30” byMarketing Magazine, completed the International General Management Program of L’Oréal at INSEAD. He sits on several industry boards, such as the Association of Canadian Advertisers (ACA) and Numeris (formerly BBM). He is regularly invited to speak in various industry events.

He also sits on the board of La Fondation en Cœur, a non-profit organization that provides help and assistance to children suffering from congenital heart diseases and their families, a cause that he strongly supports.

Speaking at: Original content is a beautiful thing

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