Session - BCON EXPO 2016
October 29, 2016
Bram & Bluma Appel Salon

Session

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Luncheon Roundtables

Tuesday, March 29, 2016
12:00 PM - 1:00 PM


Please sign up on site for a Luncheon Roundtable for a more intimate discussion with an expert on a specific aspect of branded content.

Harry Brisson

What success metrics matter when evaluating branded video?

Katrina Craigwell

Dive into virtual reality with GE's Katrina Craigwell

Ekaterina Dobrokhotova, L'Oreal

Join Ekaterina Dobrokhotova from L'Oreal for an insider look behind content and influencers marketing

Heather Loosemore, Walmart

Walmart's Heather Loosemore discusses how to be creative by committee - satisfying stakeholders
without compromising the work

Joanna Milroy, Kraft

Join Joanna Milroy to learn how Kraft Heinz has successfully leveraged sponsorship marketing as a relevant way to connect consumers with brands through their award winning 10 year Kraft Hockeyville program. 

Robert Rose, Content Marketing Institute

The Technology landscape and making sense of all the content marketing tech solutions


Featuring:


Harry Brisson
Director, Nielsen Media Lab
Nielsen

Heather Cameron
Senior Manager, Brand Marketing Canada
Walmart Canada Corp.

Katrina Craigwell
Global Director, Marketing Innovation
GE

Ekaterina Dobrokhotova
Director of Global Marketing
L'Oreal Canada Inc

Joanna Milroy
Marketing Director
Kraft Heinz Company

Robert Rose
Founder and CSO
Content Marketing Institute

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