8:00 AM |
Registration Networking Breakfast |
9:00 AM |
Opening Remarks |
9:10 AM |
Opening Keynote: Next-gen ROI: how to measure the new content marketing |
10:15 AM |
The Globe and Mail Upfront: The confluence of data and journalism |
10:45 AM |
Networking Refreshment Break |
11:00 AM |
From research to ROI: RBC's branded content strategy |
11:30 AM |
Postmedia Content Works Upfront: Building a Scalable Content Marketing Machine |
12:00 PM |
Lunch Luncheon Roundtables |
1:00 PM |
Acing the branded content endurance test |
1:45 PM |
Original content is a beautiful thing |
2:30 PM |
Networking Refreshment Break |
2:45 PM |
Essential Elements for Engaging Audiences |
3:15 PM |
Closing Keynote: Building customer mindshare: GE’s branded content journey |
4:00 PM |
Closing Remarks |
4:15 PM |
Closing Cocktails |