Speaker Harry Brisson
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Harry Brisson
Director, Nielsen Media Lab
Nielsen
Harry Brisson is Director of the Nielsen Media Lab, which uses experimental methodologies, controlled settings and direct behavioral measurement to evaluate consumer engagement with innovations in content and advertising. His prior roles at Nielsen include television pilot testing, local media measurement, and corporate social responsibility. His current areas of focus include branded content, multi-screen interactions and virtual reality.
Speaking at: Luncheon Roundtables; Essential Elements for Engaging Audiences
