Wednesday, March 25

Loft 1/2

Native advertising has quickly caught the attention and the imagination of global marketers who want to engage their target audience in meaningful and authentic ways.

There are many ways to use native, but what’s the best way for your brand?

The Globe and Mail will host a panel discussion with some of the leading minds in advertising strategy to offer points of view on the role of native in your advertising plan. They’ll share their experiences across countries and across platforms to deepen your thinking about ways to use native to build your brand.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: bconexpocustomercareglobeandmail@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.

Moderating:

Sean Stanleigh
Head of Globe Content Studio
The Globe and Mail

Featuring:

Yvonne Gibson
Director of Marketing & Digital Communications
General Electric Canada

Stephen Sonnenfeld
Vice President, Advertising & Brand Integration
Thomson Reuters Corporation

Tony Vlismas
Head of Marketing
Polar Mobile

Loft 4/5

CBC’s iconic Dragons’ Den, the show that made it cool, interesting and possibleto become a Canadian entrepreneur, is about to celebrate its 10^th anniversary.

Join CBC’s programming & content marketing executives and show partner as they discuss how the brand continues to intrigue and inspire both advertisers and audiences to stay engaged – with a special guest who will share what it’s really like to sit in ‘the chair’.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: bconexpocustomercarecbc@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.

Featuring:

Lise Cote
GM Consumer and SMB Marketing
Canada Post Corporation

Jennifer Dettman
Executive Director, Unscripted Content
Canadian Broadcasting Corporation

Gaye McDonald
Director of Content Marketing
CBC Media Solutions

Steven Pitkanen
Senior Manager, Content Marketing
CBC Media Solutions

Jim Treliving
Owner
CBC Dragon

Loft 4/5

Native Advertising is sweeping the content marketing world. As brands, agencies and media companies move from traditional advertising methods to native campaigns, there are two key words that should be part of any successful strategy: Transparency and Authenticity.

Yuri Machado and Scott White will explain why transparency in native campaigns builds trust with the audience and maintains integrity for brands and publishers and how authenticity in execution can drive consumer engagement to unprecedented heights.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: bconexpocustomercarepostmedia@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.

Featuring:

Yuri Machado
Senior Vice President, Integrated Advertising Sales & Strategy
Postmedia Network Inc.

Scott White
Vice President, Content Strategy & Business Development
Postmedia Network Inc.

Loft 1/2

The Fine Art of Content Curating

Being a content creator wasn’t in our DNA. Microsoft was built on partnerships so we made a similar shift with MSN. Through strong partnerships with the top publishers in Canada and Globally, we have developed a platform that meets consumer demands for engaging, quality curated content that is personalized, relevant, and timely… across devices.

During this session, MSN Canada’s Executive Producer, Matthew McKenzie, will showcase the strategy behind moving from content creating to contentcuratingand the many opportunities MSN provides for aligning your brand with the right experiences, at the right time.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: bconexpocustomercaremicrosoft@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.

Featuring:

Matthew McKenzie
Executive Producer – Information and Content Experiences
Microsoft Canada

Loft 1/2

Join the team from Shaw Media to get the blueprints on their exciting new project –The House that HGTV Built. We are taking the very best of what HGTV has to offer in home renovation, design and craftsmanship – buying a home in the GTA and giving it a major overhaul. The most intriguing part is the house will be designed and crafted by all of the HGTV personalities we’ve come to love and cherish! But wait there’s more… All of Canada will be eligible to winThe Housethat HGTV Builtwith no purchase necessary! From shingles to sheds, advertisers will be able to integrate, showcase and market their brands and products in a highly engaging and impactful environment!

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: bconexpocustomercareshawmedia@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.

Featuring:

Sean Fernie
Director of Online Product and Content
Shaw Media Inc.

Paul Lafrance
Host, Custom Built and Disaster Decks

Tanya Linton
Co-CEO
Architect Films

Barb McKergow
SVP Advertising
Shaw Media Inc.

Emily Morgan
Executive Producer National Productions
Shaw Media Inc.

Kaaren Whitney-Vernon
Founder Happy Hive
Shift2