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bcon.strategyonline.ca Agenda - Print Version
Wednesday, March 25
| 8:00 AM |
Registration & Continental Breakfast |
| 9:00 AM |
Opening Remarks |
| 9:05 AM |
OPENING KEYNOTE: What’s new in digital branded content and unmasking the mystery of metrics |
| 9:55 AM |
The Globe and Mail: The new brand content upfronts u
CBC/Radio-Canada: The new brand content upfronts u |
| 10:25 AM |
Networking Refreshment Break |
| 10:40 AM |
Going Inside |
| 11:10 AM |
Samsung: Creating connections through branded content |
| 11:50 AM |
Postmedia Network: The new brand content upfronts u
Microsoft Advertising: The new brand content upfronts u |
| 12:30 PM |
Lunch Luncheon Roundtables |
| 1:15 PM |
Planning and partnerships: Who are the new creatives? |
| 1:50 PM |
Consumer crack, marketers’ dream |
| 2:45 PM |
Shaw Media: The new brand content upfronts u
|
| 3:15 PM |
Networking Refreshment Break |
| 3:30 PM |
Targeting millennial’s funny bones (and their wallets) |
| 4:05 PM |
Best In Show |
| 4:45 PM |
Closing Remarks |
| 4:50 PM |
Closing Cocktails |