Katrina Craigwell

Global Director, Marketing Innovation

GE

Katrina Craigwell is Director of Global Content & Programming at General Electric (GE). She is responsible for digital content strategy for GE in the U.S., as well as partnering with GE¹s digital teams globally. In her role she spearheads new programs at the intersection of technology and brand, including GE¹s work on Instagram, YouTube and across virtually reality platforms.

Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian.

Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC's first social media campaigns. She was named to Adweek¹s Young Influentials and Creative 100 in 2015, Forbes' 30 Under 30 in Marketing & Advertising in 2014, and AdAge's Creativity 50 in 2012.

Speaking at: Closing Keynote: Building customer mindshare: GE’s branded content journey; Luncheon Roundtables