Session - BCON EXPO 2016
October 29, 2016
Bram & Bluma Appel Salon

Session

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Closing Keynote: Building customer mindshare: GE’s branded content journey

Tuesday, March 29, 2016
3:15 PM - 4:00 PM
Court


As one of the world’s biggest b2b and b2c brands, GE has the complex task of communicating its cutting-edge technology to a diverse and vast global audience. But that doesn’t intimidate Katrina Craigwell, Global Director, Marketing Innovation at GE, who stickhandles the company’s digital content strategy with a focus on authenticity and transparency. Craigwell brings her wealth of expertise to BCON Expo this spring, sharing key lessons she and her team have gleaned in working with original content creators, mapping the customer journey through content and, excitingly, getting GE ready to be on the forefront of virtual reality’s mainstream debut.


Featuring:


Katrina Craigwell
Global Director, Marketing Innovation
GE

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