Upfronts

Wednesday, March 19

10:30 AM

Shaw Media: The New Brand Content Upfronts

Loft 1/2

Imagine your brand centre stage of remarkable storytelling

Creating donuts for Tim Hortons in Donut Showdown, demonstrating GE appliances in Top Chef Canada and developing twists for Twistos in Big Brother Canada are just a few examples of Shaw Media's commitment to telling advertisers brand stories.  Shaw Media produces over 650 hours of original programming each year with a keen focus on integration and branded content.  Drama, Comedy, Celebrity, Reality, Design, Food, Home Improvement....Shaw Media has the properties and the expertise to reach every audience.  Join Shaw Media as they share case studies and reveal what's new on the content marketing slate!

There will be a draw for 3 pairs of tickets to a live show taping of Big Brother Canada

To reserve a spot, you may sign up in advance by email: bconexpocustomercare+shawmedia@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.

 

 


Featuring:


Sean Fernie
Director of Online Product and Content
Shaw Media and Communications

Cheryl Hickey
Host of ET Canada

Emily Morgan
Executive Producer National Productions
Shaw Media

Ann-Marie Spurr
Director, Media Strategy & Content Works
Shaw Media

The Globe and Mail: The New Brand Content Upfronts

Loft 4/5

The Globe and Mail's custom content group discusses the purpose, process and payoff of a content marketing strategy.

Join Brand Partnership Manager Connie Corner and our guest panelists including Globe and Mail Editors and clients as they discuss the collaborative and creative approach to telling brand stories.

To reserve a spot, you may sign up in advance by email: bconexpocustomercare+globeandmail@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted and will be notified by email to choose another session.



Featuring:


Connie Corner
Group Client Director
The Globe and Mail

Lisa Mazurkewich
Brand Director
Bacardi Canada

Peter McNeill
Director of Marketing
KPMG Enterprise

1:00 PM

Postmedia: The New Brand Content Upfronts

Loft 4/5

Newsworthy Partnerships: Content Marketing and Innovative Publishing

Yuri Machado, SVP of Strategy and 3i, is a key player in Postmedia’s branded content initiatives. He has spearheaded a variety of business partnerships to help expand content marketing opportunities and develop a customer-focused strategy for success. Duncan Clark, VP of Strategic Initiatives, has taken a different approach to content marketing. He has identified key partnerships in the social space to organically build communities where brands and people collide. Yuri and Duncan have both been successful in developing unique ways to get the right message to the right audience. In this session, they will explain their approaches to content marketing, explore strategic partnerships and provide award-winning examples from projects such as Gastropost (Canadian Online Publishing Awards: Gold – Best Use of Social Media). These innovative content marketing solutions signify the importance of exploring strategic partnerships and have helped usher in the new era of news media.

To reserve a spot, you may sign up in advance by email: bconexpocustomercare+postmedia@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted and will be notified by email to choose another session.



 


Featuring:


Duncan Clark
Vice President, Strategic Initiatives
Postmedia Network

Yuri Machado
Senior Vice President, Integrated Advertising Sales & Strategy
Postmedia Network

Bell Media: The New Brand Content Upfronts

Loft 1/2

Bell Media was named by Strategy Magazine as 2013 Brand Partner of the Year for its unique and innovative partnerships with a variety of advertisers across its vast content portfolio including The Amazing Race Canada, Master Chef Canada, The Much Music Video Awards, etalk, The Social, TSN World Junior Hockey Championships etc.  Meet the Content leaders of Bell Media as they discuss the planning activity that occurs when developing new content ideas across its Acquisitions, Independent Production, In-House Production & TSN Production teams.  They will take part in a moderated panel and describe how creating relevant content for our brands and audiences also provides opportunities for our advertising partners to create amazing Branded Content to meet their business objectives.

To reserve a spot, you may sign up in advance by email: bconexpocustomercare+bellmedia@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door. 

Unfortunately, direct competitors will not be permitted and will be notified by email to choose another session.

 

Moderating:


Perry MacDonald
SVP English Video and Radio
Bell Media


Featuring:


Corrie Coe
Senior Vice President, Original Programming
CTV

Mike Cosentino
President Content and Programming
CTV Networks

Nanci Maclean
Vice-President, Head Bell Media Studios & President Pinewood Studios
Bell Media

Mark Milliere
Senior Vice President and General Manager
TSN

3:00 PM

CBC: The New Brand Content Upfronts

Loft 1/2

Making ‘branded content show-business’ sense for Canada  

 
CBC’s content, programming and revenue executives share upcoming opportunities for advertisers plus the critical elements required to undertake successful branded entertainment partnerships with Canada’s public broadcaster –– from music to sports to entertainment programming - all through the creative filter, process and lens of what makes sense to CBC’s visitors, listeners and viewers. 

 

To reserve a spot, you may sign up in advance by email: bconexpocustomercare+cbc@brunico.com 

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.



Featuring:


Kai Black
Executive Producer CBC Music
CBC Music & Radio

Gaye McDonald
Director of Content Marketing
CBC Revenue Group

Trevor Pilling
Head of Programming CBC Sports & Asst Gmolympics
CBC Sports

Susan Taylor
Executive in Charge of Production, Factual Entertainment
CBC

AOL: The New Brand Content Upfronts

Loft 4/5

Makers.com part of AOL Lifestyle; a dynamic digital platform showcasing thousands of compelling stories - both known and unknown - from trailblazing women of today and tomorrow.

 

Align your brand with an incredible movement; MAKERS is a landmark television and digital video initiative that aims to be the largest video collection of powerful women's stories ever assembled. MAKERS brings together the stories of well-known figures such as Nora Ephron, Gloria Steinem and Arianna Huffington with the lesser known trailblazers such as Kathrine Switzer, the first woman to run the Boston Marathon. In the US, the initiative has seen great success with 60 million video views since launch. And we're bringing it to Canada with the support of great Canadian brands who want to lead the way in the content revolution.

 

To reserve a spot, you may sign up in advance by email: bconexpocustomercare+aol@brunico.com

 

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

 

Unfortunately, direct competitors will not be permitted and will be notified by email to choose another session.



Featuring:


Maureen Sullivan
President
AOL.com and Lifestyle Brands

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