Perry MacDonald

VP Advertising Sales and Partnerships

Bell Media

As Vice-President, Conventional Sales, Perry MacDonald is responsible for all national conventional sales, with teams based in Montréal, Toronto, and Vancouver. He is also responsible for the Toronto Retail Sales team. Under MacDonald’s direction, these teams consistently deliver a share of revenue that outperforms the market. 

MacDonald has more than 20 years of media sales experience, including retail radio sales and retail/regional/national television sales. Prior to joining Bell Media in 2007, he spent 17 years with CHUM Television, holding various positions of increasing responsibility. 

MacDonald serves on the Television Bureau of Canada (TVB) Board of Directors and is Chair of the TVB Telecaster Committee. 

MacDonald holds an MBA from the University of Toronto and a BA from Mount Allison University.

Speaking at: Bell Media: The New Brand Content Upfronts