Bell Media: The New Brand Content Upfronts

Wednesday, March 19, 2014
1:00 PM - 1:30 PM
Loft 1/2

Bell Media was named by Strategy Magazine as 2013 Brand Partner of the Year for its unique and innovative partnerships with a variety of advertisers across its vast content portfolio including The Amazing Race Canada, Master Chef Canada, The Much Music Video Awards, etalk, The Social, TSN World Junior Hockey Championships etc.  Meet the Content leaders of Bell Media as they discuss the planning activity that occurs when developing new content ideas across its Acquisitions, Independent Production, In-House Production & TSN Production teams.  They will take part in a moderated panel and describe how creating relevant content for our brands and audiences also provides opportunities for our advertising partners to create amazing Branded Content to meet their business objectives.

To reserve a spot, you may sign up in advance by email:

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door. 

Unfortunately, direct competitors will not be permitted and will be notified by email to choose another session.



Perry MacDonald
SVP English Video and Radio
Bell Media


Corrie Coe
Senior Vice President, Original Programming

Mike Cosentino
President Content and Programming
CTV Networks

Nanci Maclean
Vice-President, Head Bell Media Studios & President Pinewood Studios
Bell Media

Mark Milliere
Senior Vice President and General Manager

Founding Partners

Presenting Partner

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