The Globe and Mail's custom content group discusses the purpose, process and payoff of a content marketing strategy.

Join Brand Partnership Manager Connie Corner and our guest panelists including Globe and Mail Editors and clients as they discuss the collaborative and creative approach to telling brand stories.

To reserve a spot, you may sign up in advance by email: bconexpocustomercare+globeandmail@brunico.com

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted and will be notified by email to choose another session.

Featuring:

Connie Corner
Group Client Director
The Globe and Mail

Lisa Mazurkewich
Director Marketing and Digital
Bacardi Canada

Peter McNeill
Director of Marketing
KPMG Enterprise