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Wednesday, March 19
| 8:00 AM | Registration & Continental Breakfast |
| 9:00 AM | Opening Remarks |
| 9:15 AM | Opening Keynote: Branded Content is King—The Future... |
| 9:45 AM | The Brand, the Broadcaster and the Snowboarders:... |
| 10:30 AM | Shaw Media: The New Brand Content Upfronts The Globe and Mail: The New Brand... |
| 11:00 AM | Networking Break |
| 11:15 AM | The Long of it... |
| 11:45 AM | & the Short of it |
| 12:15 PM | Luncheon Roundtables Lunch |
| 1:00 PM | Postmedia: The New Brand Content Upfronts Bell Media: The New Brand Content Upfronts |
| 1:35 PM | The Artist and the Brand: How Creator-Powered... |
| 2:25 PM | The Brand as the Main Event: How... |
| 3:00 PM | CBC: The New Brand Content Upfronts AOL: The New Brand Content Upfronts |
| 3:30 PM | Networking Break |
| 3:45 PM | New Metrics for New Brand Content |
| 4:30 PM | Closing Keynote: The Vice Guide To Partnership |
| 4:55 PM | Closing Remarks |
| 5:00 PM | Cocktails |