& the Short of it
Wednesday, March 19, 2014
11:45 AM - 12:15 PM
Arcadian Court
In a pithy creative rebuttal to the long-form, there’s a plethora of short-and-sweet innovative projects popping up. From viral videos to recipes-as-commercials, this panel explores some of the unusual new approaches and cool technologies in the branded content space. From Molson’s YouTube “Beer Fridge Project – Indonesia”, MasterChef and Kraft recipes-as-content, to Mondelçz Canada’s 17 days of real-time content ops during the Sochi Olympics, key players discuss which approach works best to attract and engage viewers, build social buzz - and have a shelf life.
Moderating:
Mark Campbell
CEO
VMG Cinematic
Featuring:
Terry Chang
.
StarVest Media Group
Christine Jakovcic
Vice President, Global Brands
Molson Coors Canada
Alastair Taylor
CEO
MEC Canada
™ BCON EXPO title, tagline and logo are trademarks of, and the event is produced by, Brunico Communications Ltd.
View our privacy policy: http://www.brunico.com/privacy/