Christine Jakovcic

Chief Marketing Officer

Molson Coors Canada

As Vice President Marketing, David oversees the Molson and Coors brands in Canada as well as the Media, Social, Digital & Loyalty Marketing teams for Molson Coors Canada. David is a senior business leader with over 18 years of proven experience leading teams, building brands and delivering business results. With a passion for brands and an entrepreneurial approach to business, David is able to convey a vision for the future that inspires others and builds commitment.

David is a natural collaborator, who believes in building teams that reward and recognize innovative ideas, where individuals are able to speak their mind and encouraged to collaborate across disciplines and functions.


David started his career with Unilever and has held a variety of Marketing, Sales and Agency roles up to and including Vice President, Market Development at Venture Communications, an independent Canadian advertising agency. David joined Molson Coors Canada in 2008.

Born in Toronto, David has completed a BBA, Marketing at Wilfrid Laurier University.


David lives in the Toronto area and is married with two children.

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