& the Short of it

Wednesday, March 19, 2014
11:45 AM - 12:15 PM
Arcadian Court


In a pithy creative rebuttal to the long-form, there’s a plethora of short-and-sweet innovative projects popping up. From viral videos to recipes-as-commercials, this panel explores some of the unusual new approaches and cool technologies in the branded content space. From Molson’s YouTube “Beer Fridge Project – Indonesia”, MasterChef and Kraft recipes-as-content, to Mondelçz Canada’s 17  days of  real-time content ops during the Sochi Olympics, key players discuss which approach works best to attract and engage viewers, build social buzz - and have a shelf life. 





Mark Campbell
VMG Cinematic


Terry Chang
StarVest Media Group

Christine Jakovcic
Chief Marketing Officer
Molson Coors Canada

Alastair Taylor
MEC Canada

Founding Partners

Presenting Partner

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