SVP Group Director
StarVest Media Group
Chang's current role on LiquidThread, the content division of SMG is to create dynamic opportunities for clients across the SMG brand harnessing the media smarts of teams across the agency. This emcompasses not just content creation & value creation, but also in the area of management & distribution, agnostic of medium.
He is actively seeking out & customizing cross platform content opportunities for clients. This passion for content was ignited with a triple gold win including Best-of-Show in the 2010 Media Innovation Awards for Cheez Whiz-Corner Gas.
Additionally, he is also managing investment across MediaVest’s portfolio of clients ensuring not just maximizing efficiency but ensuring strategic relevancy as well.
He has been in the business for 20+ years working on strategy, research & investment on CPG, pharma, telco, automotive & retail clients in Canada & the US. He has also recently taken on the financial management of key accounts in system conversion & automation on direct clients’ request.
His passion for technology & metrics lead him to be part of the IAB’s Video Task Force. Active in social media personally, he was recently the tweet reporter for the CMDC at the recent New Season Network Upfront in NYC & 2014 CES in Vegas.
Speaking at: & the Short of it; Luncheon Roundtables