The Long of it...
Wednesday, March 19, 2014
11:15 AM - 11:45 AM
Arcadian Court
Brands seek to forge emotional connections, so little wonder many are turning to a traditionally compelling format – the documentary. In a post-script to the Olympic coverage, this panel features two long-form branded content films about the love of the game. The impact begs the question: in an attention-span-challenged environment, where viral buzz is fuelled by media innovation, what are the advantages of going long form and old school?
Moderating:
Mark Tomblin
Founder
TAXI
Featuring:
Julie Bristow
Founder
Bristow Global Media
Jennifer Dettman
Executive Director, Unscripted Content
Canadian Broadcasting Corporation
Susan O'Brien
Chief Brand and Customer Officer
Canadian Tire
™ BCON EXPO is a trademark of Brunico Communications Ltd.
™ BCON EXPO title, tagline and logo are trademarks of, and the event is produced by, Brunico Communications Ltd.
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™ BCON EXPO title, tagline and logo are trademarks of, and the event is produced by, Brunico Communications Ltd.
View our privacy policy: http://www.brunico.com/privacy/