The Brand, the Broadcaster and the Snowboarders: The Making of McMorris & McMorris
Wednesday, March 19, 2014
9:45 AM - 10:25 AM
Arcadian Court
Red Bull has earned a legion of loyal consumers through its ballsy marketing and unique presence on the entertainment scene, from creating its own sporting events to producing films and running its own music studio and record label. A leader in the branded content space, Red Bull’s original productions – which are as sophisticated as any shows produced by traditional media companies – have reshaped the meaning of branded content.
McMorris & McMorris is a prime example of Red Bull’s marketing ethos. This eight-part docu-series for MTV follows Mark and Craig McMorris, professional snowboarding brothers from Regina, Saskatchewan, as they travel and compete around the world. Execs from Red Bull, MTV and Buck Productions will convene for an “anatomy of a deal” panel to discuss the creation and execution of McMorris & McMorris.
Moderating:
Randy Stein
Partner, Creative Director
Grip Limited
Featuring:
Jason Ford
Supervising Producer, Moving Images
Red Bull Media House
Jim Kiriakakis
Head of Unscripted
Buck Productions Inc
Craig McMorris
McMORRIS & McMORRIS
.
Brook Peters
SVP, Sales & Business Development
Bell Media Entertainment Specialty Television
™ BCON EXPO title, tagline and logo are trademarks of, and the event is produced by, Brunico Communications Ltd.
View our privacy policy: http://www.brunico.com/privacy/