Jason Doolan

Director of Marketing

General Mills Canada

Doolan has led the General Mills Cereal team for the last 10 years.  He has delivered transformational results, both in terms of business growth (driving over 5 points of share growth) but also in his contribution to marketing industry practice. Jason’s support of purpose-driven marketing has helped stimulate a new conversation and a new approach to marketing in which brands align themselves with their customers through shared values and beliefs, rather than strictly product attributes. His legacy includes a long list of award-winning campaigns on high-stakes cereal franchises such as Cheerios & Lucky Charms. Doolan transitioned to a new assignment in July 2015 assuming leadership of General Mills Snacks and Meals portfolio in addition to responsibility for digital marketing and brand design. 

Speaking at: Opening Remarks