Kaaren Whitney-Vernon

Founder Happy Hive

shift2

Kaaren Whitney-Vernon serves as CEO of millennial-focused digital agency shift2. A co-venture with leading production company Shaftesbury and its digital arm, Smokebomb Entertainment, shift2 works with brands to harness the power of video content on YouTube. shift2’s branded entertainment projects include two seasons of the hit YouTube series Carmilla, funded by U By Kotex®; the mysterious V Morgan Is Dead, brought to life by RBC; and both seasons of the fashion-focused series MsLabelled, produced in partnership with Shaw Media and Schick® Quattro for Women® (season 1) and Tetley (season 2), which have generated 45 million views and counting on shift2′s popular VervegirlTV YouTube channel for millennials. With 15 years experience as CEO of Youth Culture, one of Canada’s largest youth media companies, Kaaren has a proven track record of creating successful millennial-targeted products, including popular lifestyle brand Vervegirl, as well as Trendscan, the premiere research study providing data on marketing to youth in Canada for more than 35 national and international brands.

Speaking at: From research to ROI: RBC's branded content strategy