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bcon.strategyonline.ca Agenda - Print Version
Tuesday, March 29
| 8:00 AM |
Registration Networking Breakfast |
| 9:00 AM |
Opening Remarks |
| 9:10 AM |
Opening Keynote: Next-gen ROI: how to measure the new content marketing |
| 10:15 AM |
The Globe and Mail Upfront: The confluence of data and journalism |
| 10:45 AM |
Networking Refreshment Break |
| 11:00 AM |
From research to ROI: RBC's branded content strategy |
| 11:30 AM |
Postmedia Content Works Upfront: Building a Scalable Content Marketing Machine |
| 12:00 PM |
Lunch Luncheon Roundtables |
| 1:00 PM |
Acing the branded content endurance test |
| 1:45 PM |
Original content is a beautiful thing |
| 2:30 PM |
Networking Refreshment Break |
| 2:45 PM |
Essential Elements for Engaging Audiences |
| 3:15 PM |
Closing Keynote: Building customer mindshare: GE’s branded content journey |
| 4:00 PM |
Closing Remarks |
| 4:15 PM |
Closing Cocktails |