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  • Tuesday, March 29, 2016

Tuesday, March 29


8:00 AM Registration
Networking Breakfast
9:00 AM Opening Remarks
9:10 AM Opening Keynote: Next-gen ROI: how to measure the new content marketing
10:15 AM The Globe and Mail Upfront: The confluence of data and journalism
10:45 AM Networking Refreshment Break
11:00 AM From research to ROI: RBC's branded content strategy
11:30 AM Postmedia Content Works Upfront: Building a Scalable Content Marketing Machine
12:00 PM Lunch
Luncheon Roundtables
1:00 PM Acing the branded content endurance test
1:45 PM Original content is a beautiful thing
2:30 PM Networking Refreshment Break
2:45 PM Essential Elements for Engaging Audiences
3:15 PM Closing Keynote: Building customer mindshare: GE’s branded content journey
4:00 PM Closing Remarks
4:15 PM Closing Cocktails