The big influencer in digital branded content is video. So, Gian Fulgoni, co-founder of comScore, digs into the traits of the mobile omnivore - consuming digital content anywhere, any time - and shares how to make sure your brand’s content is not part of the 50% of digital ads that never get an audience.  

Fulgoni unmasks the mystery of the metrics: forget the click, measure how your content changes attitudes and behaviour.

Featuring:

Gian Fulgoni
Co-Founder & Executive Chairman Emeritus
Comscore, Inc.