Advisory Board Members

Peter Blackwell

SVP of Marketing & Communications
Volkswagen Canada Inc

Blackwell has been behind the wheel on a lot of celebrated branded content executions lately, launching three programs for the Beetle line, including a 30-minute documentary in partnership with Oscar-nominated director Hubert Davis.

His marketing career spans over two decades across multiple industries including consumer packaged goods and retail.  Starting at Warner-Lambert, Blackwell worked on Trident Gum, Dentyne and Halls before moving to Kraft as director of strategy, and most recently, Canadian Tire, where he served as VP marketing.  

Founding Partners

Presenting Partner

Creative Partners


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