Peter Blackwell

SVP of Marketing & Communications
Volkswagen Canada Inc

Blackwell has been behind the wheel on a lot of celebrated branded content executions lately, launching three programs for the Beetle line, including a 30-minute documentary in partnership with Oscar-nominated director Hubert Davis.

His marketing career spans over two decades across multiple industries including consumer packaged goods and retail.  Starting at Warner-Lambert, Blackwell worked on Trident Gum, Dentyne and Halls before moving to Kraft as director of strategy, and most recently, Canadian Tire, where he served as VP marketing.